Advertising Analysis

http://mseffie.com/justfor/Ad_Analysis/Crocs.jpg

1) What product or service is the comercial trying to sell?

An innovative version of the well-known crocs.

2) Where was the comercial set?

It seems to be a dock, with some stores in it (left side of the picture). Probably is a dock because people usually take walks in them. Then, if you see that a woman is taking a walk using crocs, is happy and looks comfortable, the new crocs are fulfilling their function.

3) Who was on the commercial?

There is a pretty woman(smiling), besides two people walking far away in the dock. I think she is alone because the ad is highlighting her and the crocs. The position of the  woman legs are doing it too ( highlighting ).

4) What objects are in the comercial?

There are no objects in it. Only the clothes that the woman is using: the new product that crocs is trying to sell, white pants, and a colorful blouse.

5) What happened in the commercial?

There is a happy woman, smiling, and walking. She has one hand in his pocket and is holding his bag with the other one.

6) What is the target group?

Woman, obviously. Specifically two types of woman: 

a) The ones that wear crocs, but don't take them out to the street because they are ugly.

b) The ones that doesn't wear them, because they are ugly, although they are comfort.

7) What is the message?

Implicit. Buy the new crocs and you will look as the woman: Happy, because now you can take the comfort to the street, and still look beautiful. 

Explicit: The new crocs are as comfortable as they were, and also they are beautiful now.

8) Do you find celebrity endorsement?

No, only the woman mentioned.But It would be useful to have a celebrity in the ad.